LCBO Gift Cards

Paige Smith Portfolio LCBO gift cards and carriers

Gift Cards Refresh on



With a digital background, my main role at the LCBO involved maintaining, updating and optimizing images for the Gifts section on To enhance the user experience, I eliminated two redundant gift card pages by condensing into one cohesive landing page. I designed the look and feel of the gift card page to be fresh and inviting, with the intention to update it visually on a regular basis to reflect the occasion or season. To purchase gift cards online, users are directed to a third-party website provided by GiveX to fulfill the order — for both B2C and B2B.






Paige Smith Portfolio Gift Cards landing page

Gift Cards Landing Page





Paige Smith Portfolio GiveX Gift Cards B2C

B2C Home Page





Paige Smith Portfolio GiveX Gift Card B2B

B2B Home Page



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