Logo for Albertson’s Flower Department

After a redesign of albertsons.com was completed, the client reached out to Critical Mass to also create a new ‘fresh flowers’ logo for the flower department both in-store and online. After many creative rounds, I was brought on the project to bring in a fresh and ‘feminine’ design aesthetic. The client loved their new logo; simple, clean and witty treatment of the ‘O’ as a stylized flower.

Door Knob Concept

Sketch for Industrial Design & Product Development Class at Alberta College of Art & Design

Prototype

Inspired by Marcel Wanders, I sketched and fabricated an elaborate to-scale prototype of a pair of doorknobs that would open up to a bathroom designed by the Dutch designer. To create the final prototype, I repurposed a wall clock with a barbed quatrefoil frame, vintage ornate metal door plates, large glass diamonds and ornamental wood decorations.

Mood Board

For an in-class presentation about Marcel Wanders, I researched and created an inspiration board about the famous designer. By incorporating similar materials such as rope and lace, I brought in a tactile look and feel in the mood board to reference his Knotted and Crochet chair designs.

Award-Winning Illustration

Published in Pan-Alberta Gas Annual Report

‘Legends & Landmarks’ was awarded a Bronze in the Mixed Media category from the Three-Dimensional Illustrators & Art Directors Awards Show. The client loved the piece so much, they purchased the original artwork to display in the company’s boardroom/add to private collection.

Heirloom Family Photos

Commissioned by Family Member

Rosanna Tablescape Contest

Read more on rosannainc.com

Storage Solutions for Jewelry

Vintage tea cups published on apartmenttherapy.com and readersdigest.com

Muffin tin published on apartmenttherapy.com