Presiva is a liquid cleaning solution used in Whirlpool’s Personal Valet machine, a clothes vitalizing system. I designed calendar desktop wallpapers to give customers a reason to keep coming back to presiva.com on a regular basis. To prepare for the photo shoot, I was involved in everything from making model selections to designing storyboards and shopping for the wardrobe with the stylist. My attention to detail and vision for each shot resulted in achieving exactly every model shot we needed for each month of the calendar.
Reflect.com offered beauty-focused women the ability to customize cosmetic products based on their skin and hair type. To promote the cosmetic and beauty products of this young and fresh brand, I designed a series of bright and playful banners communicating the essence of the brand through imagery, color palette and fonts consistent with the web site. The challenge of keeping the file size to minimum requirements was also achieved for optimal loading time without loss of image quality.
After a redesign of albertsons.com was completed, the client reached out to Critical Mass to also create a new ‘fresh flowers’ logo for the flower department both in-store and online. After many creative rounds, I was brought on the project to bring in a fresh and ‘feminine’ design aesthetic. The client loved their new logo; simple, clean and witty treatment of the ‘O’ as a stylized flower.
Sketch for Industrial Design & Product Development Class at Alberta College of Art & Design
Inspired by Marcel Wanders, I sketched and fabricated an elaborate to-scale prototype of a pair of doorknobs that would open up to a bathroom designed by the Dutch designer. To create the final prototype, I repurposed a wall clock with a barbed quatrefoil frame, vintage ornate metal door plates, large glass diamonds and ornamental wood decorations.
For an in-class presentation about Marcel Wanders, I researched and created an inspiration board about the famous designer. By incorporating similar materials such as rope and lace, I brought in a tactile look and feel in the mood board to reference his Knotted and Crochet chair designs.
‘Legends & Landmarks’ was awarded a Bronze in the Mixed Media category from the Three-Dimensional Illustrators & Art Directors Awards Show. The client loved the piece so much, they purchased the original artwork to display in the company’s boardroom/add to private collection.