2017 archive

Au Lit Fine Linens

Paige Smith Portfolio Au Lit Fine Linens

Sale Campaign for Au Lit Fine Linens



Au Lit Fine Linens offers beautiful and quality bed linens, with the promise they will ‘change the way you sleep’. Twice a year, the company holds their annual month-long Pillow & Duvet sale, traditionally advertised through print ads in the Globe & Mail, newsletter campaigns, in-store signage and online marketing. Appealing to a broader demographic, a pillow giveaway was offered to a lucky follower on Instagram. To promote this sale on Instagram, I created a campaign to connect a customers ‘warm and fuzzy’ feelings of bedtime moments to Au Lit Fine Linen’s products. Styling and art directing scenes of reading and enjoying cups of tea in bed, I photographed the social media coordinator,  lounging in Au Lit’s luxurious pyjamas, pillows and duvets. The visual identity created — featuring simple vignettes and natural light — set the tone for the look and feel that is still being used.






Paige Smith portfolio featuring Au Lit Fine Linens social media campaign

Instagram Board













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Paige Smith Portfolio Au Lit Fine Linens