Print + Branding

  • Paige Smith Design LCBO Valentines Day Merchandising Tool Kit

    LCBO Valentine's Day Merchandising Tool Kit


     

     

    Paige Smith Designs LCBO Valentines Day Merchandising Tool Kit

    Paige Smith Design LCBO Valentines Day Merchandising Tool Kit

    Paige Smith Designs LCBO Valentines Day Merchandising Tool Kit

    Paige Smith Designs LCBO Valentines Day Merchandising Tool Kit

     
  • Paige Smith Laurie Blaha Brand Identity Primary Logo

    Brand Identity for Real Estate Agent


     

    Paige Smith Portfolio Laurie Blaha Brand Identity

    Pulling from Laurie’s inspirations on Pinterest, I created a focused mood board which captured the visual direction of her new identity — elegant and sophisticated — to portray a knowledgeable and professional presence.



     




    I explored options of interlocking ‘B’s — which emphasized the initial of the clients' last name — for the bold and architectural element she was looking for.



     


    Paige Smith Portfolio Laurie Blaha Brand Identity Style BoardThe client absolutely adores her new brand identity on all of her marketing materials — including business cards, signage, postcards and more.

     

    MOOD BOARD  /  LOGO DESIGN  /  BRAND IDENTITY

    TESTIMONIAL

    I had the pleasure of working with Paige on my branding for my real estate business. Her detailed and thoughtful approach was excellent as she created a logo I love as well as a unique and impactful colour palette for my brand. Paige listened to my needs and wants and interpreted them beautifully. I receive many compliments on my branding all the time! My signs and marketing material stand out in a very crowded market thanks to Paige.  I would certainly work with her again and highly recommend her services.

    Laurie Blaha
    Real Estate Sales Representative
    RE/MAX Aboutown Realty Corp Brokerage

  • Paige Smith Portfolio Albertsons Fresh Flowers logo

    Logo for Albertson's Flower Department


     

    Print_Fresh-Flowers_Green-Logo copy 2

    After a redesign of albertsons.com was completed, the client reached out to Critical Mass to also create a new ‘fresh flowers’ logo for the flower department both in-store and online.



     


    Albertsons_Online Logo

    After many creative rounds, I was brought on the project to bring in a fresh and ‘feminine’ design aesthetic. The client loved their new logo; simple, clean and witty treatment of the ‘O’ as a stylized flower.

     

    LOGO DESIGN

  • Paige Smith Portfolio Artichoke Magazine



    Award-Winning Artichoke Magazine


     

     



    For seven years, I organized the editorial content and designed the layout of the magazine which was published four times a year. I also approved the blue line of the sixty-four page magazine for final printing and communicated back and forth with the editor who lived in a different city via phone, fax and email.



     


    Print_Artichoke-Spreads_New-2
    Print_Artichoke-Spreads_New-1

    During my time working on Artichoke magazine, it was recognized as Magazine of the Year at the Western Magazine Awards.

    BRAND IDENTITY  /  LAYOUT & DESIGN  /  PRE-PRESS APPROVALS