LCBO Valentine's Day Merchandising Tool Kit
Brand Identity for Real Estate Agent
Pulling from Laurie’s inspirations on Pinterest, I created a focused mood board which captured the visual direction of her new identity — elegant and sophisticated — to portray a knowledgeable and professional presence.
I explored options of interlocking ‘B’s — which emphasized the initial of the clients' last name — for the bold and architectural element she was looking for.
The client absolutely adores her new brand identity on all of her marketing materials — including business cards, signage, postcards and more.
I had the pleasure of working with Paige on my branding for my real estate business. Her detailed and thoughtful approach was excellent as she created a logo I love as well as a unique and impactful colour palette for my brand. Paige listened to my needs and wants and interpreted them beautifully. I receive many compliments on my branding all the time! My signs and marketing material stand out in a very crowded market thanks to Paige. I would certainly work with her again and highly recommend her services.
Real Estate Sales Representative
RE/MAX Aboutown Realty Corp Brokerage
Logo for Albertson's Flower Department
After a redesign of albertsons.com was completed, the client reached out to Critical Mass to also create a new ‘fresh flowers’ logo for the flower department both in-store and online.
After many creative rounds, I was brought on the project to bring in a fresh and ‘feminine’ design aesthetic. The client loved their new logo; simple, clean and witty treatment of the ‘O’ as a stylized flower.
Award-Winning Artichoke Magazine
For seven years, I organized the editorial content and designed the layout of the magazine which was published four times a year. I also approved the blue line of the sixty-four page magazine for final printing and communicated back and forth with the editor who lived in a different city via phone, fax and email.
During my time working on Artichoke magazine, it was recognized as Magazine of the Year at the Western Magazine Awards.