2016 archive

Hudson’s Bay

Paige Smith Portfolio Hudsons Bay Days

Hudson’s Bay Refresh Concept

 

 

Hudson’s Bay holds their ‘BayDays’ —  a promotional campaign twice a year. The main objective of this design assignment was to develop a BayDays editorial landing page to unify the various offers and incorporate the typography lock up and provided imagery assets. To tell the story of ‘So much to LOVE’, I featured the various product offerings in the numbers of ‘More Reasons to LOVE…’— from jewelry to luggage.

 

 

 

 

 

 

Hudsons Bay_Page

 
 

GUCCI

Paige Smith Portfolio Gucci Ecommerce Pitch

GUCCI e-Commerce Website Pitch

 

 

GUCCI is the biggest Italian luxury brand in the world. This project was a concept pitch for the e-commerce site work of Gucci.com. The goal was to adapt the retail environment into an immersive brand experience online. The focus was on showcasing the beautifully designed products, selling the stories behind the clothes and providing cross-selling opportunities. Despite the short deadline, this collaborative effort resulted in a win for the agency.

 

 

 

 

 

GUCCI-Model-Lineup-960x630@2x

 

GUCCI-Outfit-Detail_4-960x630@2x

 

GUCCI-Product-Details_2-960x630@2x

 

GUCCI-Lookbook_3-960x630@2x

 

GUCCI-Video_5-960x630@2x

 
 

Branding Identity

Paige Smith Laurie Blaha Brand Identity Primary Logo

Brand Identity for Real Estate Agent

 

 

Laurie Blaha just earned her real estate license and desired to have a brand identity that would set herself apart from other Royal LePage agents — professional, classy and elegant, sophisticated and knowledgeable. I created the icon of interlocking ‘B’s which emphasized the initial of her last name for the bold and architectural element she was looking for. The client absolutely adores her new brand identity on all of her marketing materials which others have said is ‘…..so Laurie’.

 

 

 

 

 

Paige Smith Portfolio Laurie Blaha Brand Identity

Pulling from Laurie’s inspirations on Pinterest, I created a focused mood board which captured the visual direction of her new identity — elegant and sophisticated — to portray a knowledgeable and professional presence.

 

I explored options of interlocking ‘B’s — which emphasized the initial of the clients’ last name — for the bold and architectural element she was looking for.

 

Paige Smith Portfolio Laurie Blaha Brand Identity Style BoardThe client absolutely adores her new brand identity on all of her marketing materials — including business cards, signage, postcards and more.