Brand Identity for Real Estate Agent

Laurie Blaha just earned her real estate license and desired to have a brand identity that would set herself apart from other Royal LePage agents — professional, classy and elegant, sophisticated and knowledgeable. I created the icon of interlocking ‘B’s which emphasized the initial of her last name for the bold and architectural element she was looking for. The client absolutely adores her new brand identity on all of her marketing materials which others have said is ‘…..so Laurie’.

Pulling from Laurie’s inspirations on Pinterest, I created a focused mood board which captured the visual direction of her new identity — elegant and sophisticated — to portray a knowledgeable and professional presence.

I explored options of interlocking ‘B’s — which emphasized the initial of the clients’ last name — for the bold and architectural element she was looking for.

The client absolutely adores her new brand identity on all of her marketing materials — including business cards, signage, postcards and more.