Branding Identity

Paige Smith Laurie Blaha Brand Identity Primary Logo

Brand Identity for Real Estate Agent

 

Paige Smith Portfolio Laurie Blaha Brand Identity

Pulling from Laurie’s inspirations on Pinterest, I created a focused mood board which captured the visual direction of her new identity — elegant and sophisticated — to portray a knowledgeable and professional presence.

 

I explored options of interlocking ‘B’s — which emphasized the initial of the clients’ last name — for the bold and architectural element she was looking for.

 

Paige Smith Portfolio Laurie Blaha Brand Identity Style BoardThe client absolutely adores her new brand identity on all of her marketing materials — including business cards, signage, postcards and more.

 

 
 

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