Au Lit Fine Linens Pillow & Duvet Sale
Au Lit Fine Linens is a company that offers beautiful and quality bed linens that will ‘change the way you sleep’. Two times a year, they have their annual Pillow & Duvet sale which is advertised through print ads in the Globe & Mail, newsletter campaigns, in-store signage and online marketing. To promote the sale on Instagram, I collaborated with the Social Media person to photograph ‘warm and fuzzy’ lifestyle images of her in pink pyjamas and enjoying a cup of tea while lounging in a bed of Au Lit’s pillows and duvets. This resulted in ‘likes’ and awareness of the month-long sale through social media.
ART DIRECTION / STYLING / PHOTOGRAPHY / IMAGE EDITING / SOCIAL MEDIA