Styling & Photography

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    Au Lit Fine Linens Pillow & Duvet Sale

    Au Lit Fine Linens is a company that offers beautiful and quality bed linens that will ‘change the way you sleep’. Two times a year, they have their annual Pillow & Duvet sale which is advertised through print ads in the Globe & Mail, newsletter campaigns, in-store signage and online marketing. To promote the sale on Instagram, I collaborated with the Social Media person to photograph ‘warm and fuzzy’ lifestyle images of her in pink pyjamas and enjoying a cup of tea while lounging in a bed of Au Lit’s pillows and duvets. This resulted in ‘likes’ and awareness of the month-long sale through social media.

    ART DIRECTION  /  STYLING  /  PHOTOGRAPHY  /  IMAGE EDITING  /  SOCIAL MEDIA

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    Bedscape styling assignment (top) for Au Lit Fine Linens

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    Jewelry in vintage muffin tin (right) published on apartmenttherapy.com

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    Organized jewelry in vintage tea cups (left) published on apartmenttherapy.com and readersdigest.com

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    Botanical pressings (left) published in Uppercase Magazine for My Favourite Flea Market Find