Gift Card Merchandising on LCBO.com
Promoted Sale and Brand Awareness for Au Lit Fine Linens
Au Lit Fine Linens offers beautiful and quality bed linens, with the promise they will ‘change the way you sleep’. Twice a year, the company holds their annual month-long Pillow & Duvet sale, traditionally advertised through print ads in the Globe & Mail, newsletter campaigns, in-store signage and online marketing. Appealing to a broader demographic, a pillow giveaway was offered to a lucky follower on Instagram
To promote this sale on Instagram, I created a campaign to connect a customers 'warm and fuzzy' feelings of bedtime moments to Au Lit Fine Linen's products.
Styling and art directing scenes of reading and enjoying cups of tea in bed, I photographed the Social Media Coordinator (thanks Jen!) lounging in Au Lit's luxurious pyjamas, pillows and duvets.
The visual identity created here — featuring simple vignettes and natural light — set the tone for photography's look and feel that is still used today.
Refreshed Brand Identity and Website for Honey B's at Home
Business card design featuring Honey B's refreshed brand identity.
Paige has an ability to quickly capture her client’s style with very keen observations and skills. Along with a very natural artistic eye and a talent for visual harmony and impact, she incorporated all elements of my wishes into a professional and beautiful site. Working with her on the project was a pleasurable, collaborative experience. Her suggestions completely took it to a standard of which I had never expected. The essence of who I am and what my vision of the site should represent was captured and balanced perfectly. My customers are amazed and compliments flow in constantly. I am completely grateful for finding her talents.
Proprietor of Honey B's at Home
Redesigned Archaeology Project Website for University of Alberta