Digital Design

  • Paige Smith Portfolio Au Lit Fine Linens

    Sale Campaign for Au Lit Fine Linens



    Au Lit Fine Linens offers beautiful and quality bed linens, with the promise they will ‘change the way you sleep’. Twice a year, the company holds their annual month-long Pillow & Duvet sale, traditionally advertised through print ads in the Globe & Mail, newsletter campaigns, in-store signage and online marketing. Appealing to a broader demographic, a pillow giveaway was offered to a lucky follower on Instagram. To promote this sale on Instagram, I created a campaign to connect a customers 'warm and fuzzy' feelings of bedtime moments to Au Lit Fine Linen's products. Styling and art directing scenes of reading and enjoying cups of tea in bed, I photographed the social media coordinator,  lounging in Au Lit's luxurious pyjamas, pillows and duvets. The visual identity created — featuring simple vignettes and natural light — set the tone for the look and feel that is still being used.






    Paige Smith portfolio featuring Au Lit Fine Linens social media campaign

    Instagram Board













    Au Lit Fine Linens_4



    Paige Smith Portfolio Au Lit Fine Linens


  • Paige Smith Design LCBO Refresh Your Drink Campaign

    LCBO Refresh Your Drink Campaign








    Photographer: Jodi Pudge Photography

  • Paige Smith Portfolio Rums of the Caribbean

    Social Media Campaign for 'Taste of the Caribbean'





    Photographer: Ronald Tsang Photography