Digital Design

  • Paige Smith Portfolio Au Lit Fine Linens

    Promoted Sale and Brand Awareness for Au Lit Fine Linens


     

    Paige Smith portfolio featuring Au Lit Fine Linens social media campaign

    Au Lit Fine Linens offers beautiful and quality bed linens, with the promise they will ‘change the way you sleep’. Twice a year, the company holds their annual month-long Pillow & Duvet sale, traditionally advertised through print ads in the Globe & Mail, newsletter campaigns, in-store signage and online marketing. Appealing to a broader demographic, a pillow giveaway was offered to a lucky follower on Instagram



     




    To promote this sale on Instagram, I created a campaign to connect a customers 'warm and fuzzy' feelings of bedtime moments to Au Lit Fine Linen's products.



     




    Styling and art directing scenes of reading and enjoying cups of tea in bed, I photographed the Social Media Coordinator (thanks Jen!) lounging in Au Lit's luxurious pyjamas, pillows and duvets.



     


    Au Lit Fine Linens_4

    The visual identity created here — featuring simple vignettes and natural light — set the tone for photography's look and feel that is still used today.

     



     

     

    Paige Smith Portfolio Au Lit Fine Linens

    ART DIRECTION  /  STYLING  /  PHOTOGRAPHY  /  IMAGE EDITING  /  SOCIAL MEDIA

  • Paige Smith Portfolio LCBO gift cards and carriers

    Design Refresh for Gift Cards on LCBO.com


     

     

    Paige Smith Portfolio Gift Cards landing page

    UI/UX DESIGN  /  E-COMMERCE  /  PHOTO EDITING

  • Paige Smith Portfolio Rums of the Caribbean

    Social Media Campaign for 'Taste of the Caribbean'


     

     

     





    VISUAL IDENTITY  /  ART DIRECTION  /  STYLING  /  SOCIAL MEDIA  /  UI/UX DESIGN

    Photographer: Ronald Tsang Photography