Fresh Flowers

Paige Smith Portfolio Albertsons Fresh Flowers logo

Logo for Albertson’s Flower Department



After a redesign of was completed, the client reached out to Critical Mass to also create a new ‘fresh flowers’ logo for the flower department both in-store and online. After many creative rounds, I was brought on the project to bring in a fresh and ‘feminine’ design aesthetic. The client loved their new logo; simple, clean and witty treatment of the ‘O’ as a stylized flower.






Print_Fresh-Flowers_Green-Logo copy 2


Albertsons_Online Logo


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