January 2016 archive

Branding Identity

Paige Smith Laurie Blaha Brand Identity Primary Logo

Brand Identity for Real Estate Agent

 

 

Laurie Blaha just earned her real estate license and desired to have a brand identity that would set herself apart from other Royal LePage agents — professional, classy and elegant, sophisticated and knowledgeable. I created the icon of interlocking ‘B’s which emphasized the initial of her last name for the bold and architectural element she was looking for. The client absolutely adores her new brand identity on all of her marketing materials which others have said is ‘…..so Laurie’.

 

 

 

 

 

Paige Smith Portfolio Laurie Blaha Brand Identity

Pulling from Laurie’s inspirations on Pinterest, I created a focused mood board which captured the visual direction of her new identity — elegant and sophisticated — to portray a knowledgeable and professional presence.

 

I explored options of interlocking ‘B’s — which emphasized the initial of the clients’ last name — for the bold and architectural element she was looking for.

 

Paige Smith Portfolio Laurie Blaha Brand Identity Style BoardThe client absolutely adores her new brand identity on all of her marketing materials — including business cards, signage, postcards and more.