GUCCI

Paige Smith Portfolio Gucci Ecommerce Pitch

GUCCI e-Commerce Website Pitch

 

 

 

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GUCCI is the biggest Italian luxury brand in the world. This project was a concept pitch for the e-commerce site work of Gucci.com. The goal was to adapt the retail environment into an immersive brand experience online.

 

 

 

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The focus was on showcasing the beautifully designed products, selling the stories behind the clothes and providing cross-selling opportunities. Despite the short deadline, this collaborative effort resulted in a win for the agency.

 

 

 

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