GUCCI e-Commerce Website Pitch

GUCCI is the biggest Italian luxury brand in the world. This project was a concept pitch for the e-commerce site work of Gucci.com. The goal was to adapt the retail environment into an immersive brand experience online. The focus was on showcasing the beautifully designed products, selling the stories behind the clothes and providing cross-selling opportunities. Despite the short deadline, this collaborative effort resulted in a win for the agency.