Gift Cards Refresh on LCBO.com
With a digital background, my main role at the LCBO involved maintaining, updating and optimizing images for the Gifts section on lcbo.com. To enhance the user experience, I eliminated two redundant gift card pages by condensing into one cohesive landing page. I designed the look and feel of the gift card page to be fresh and inviting, with the intention to update it visually on a regular basis to reflect the occasion or season. To purchase gift cards online, users are directed to a third-party website provided by GiveX to fulfill the order — for both B2C and B2B.
Gift Cards Landing Page
B2C Home Page
B2B Home Page