Au Lit Fine Linens is a company that offers beautiful and quality bed linens that will ‘change the way you sleep’. Two times a year, they have their annual Pillow & Duvet sale which is advertised through print ads in the Globe & Mail, newsletter campaigns, in-store signage and online marketing. To promote the sale on Instagram, I collaborated with the Social Media person to photograph ‘warm and fuzzy’ lifestyle images of her in pink pyjamas and enjoying a cup of tea while lounging in a bed of Au Lit’s pillows and duvets. This resulted in ‘likes’ and awareness of the month-long sale through social media.
ART DIRECTION / STYLING / PHOTOGRAPHY / IMAGE EDITING / SOCIAL MEDIA
One of the most popular posts on my blog and repinned images on Pinterest are of these little christmas gifts wrapped with old sheet music/newspaper and decorated with vintage jewelry. In 2013, one of the images was published in Emirates Woman magazine (Dubai) for a feature on festive Christmas wrappings.
Legends & Landmarks
Pan Alberta Gas Ltd.
KARO, Calgary, AB
I created this three-dimensional illustration for a double-page spread of the Pan-Alberta Gas Ltd. Profile. The piece was awarded a Bronze in the Mixed Media category from the Three-Dimensional Illustrators & Art Directors Awards Show. The client also purchased the artwork for their boardroom and private collection.
While taking an Industrial Design & Product Development class at ACAD (Alberta College of Art & Design), one of the assignments was to design a door handle in the same style of a famous designer. For an in-class presentation, I researched and created an inspiration board about Marcel Wanders. After many sketches, I created an elaborate to-scale prototype of a pair of doorknobs that would open up to a bathroom designed by Mr. Wanders. To create the prototype, I repurposed a wall clock with a barbed quatrefoil frame, vintage ornate metal door plates, large glass diamonds and ornamental wood decorations.