January 2020 archive


Paige Smith Portfolio Gucci Ecommerce Pitch

GUCCI e-Commerce Website Pitch



GUCCI is the biggest Italian luxury brand in the world. This project was a concept pitch for the e-commerce site work of Gucci.com. The goal was to adapt the retail environment into an immersive brand experience online. The focus was on showcasing the beautifully designed products, selling the stories behind the clothes and providing cross-selling opportunities. Despite the short deadline, this collaborative effort resulted in a win for the agency.
















Hudson’s Bay

Paige Smith Portfolio Hudsons Bay Days

Hudson’s Bay Refresh Concept



Hudson’s Bay holds their ‘BayDays’ —  a promotional campaign twice a year. The main objective of this design assignment was to develop a BayDays editorial landing page to unify the various offers and incorporate the typography lock up and provided imagery assets. To tell the story of ‘So much to LOVE’, I featured the various product offerings in the numbers of ‘More Reasons to LOVE…’— from jewelry to luggage.







Hudsons Bay_Page



Paige Smith Portfolio Reflect.com

reflect.com Branding Banner Campaign



Reflect.com offered beauty-focused women the ability to customize cosmetic products based on their skin and hair type. To promote the cosmetic and beauty products of this young and fresh brand, I designed a series of bright and playful banners communicating the essence of the brand through imagery, color palette and fonts consistent with the web site. The challenge of keeping the file size to minimum requirements was also achieved for optimal loading time without loss of image quality.












LCBO Gift Cards

Paige Smith Portfolio LCBO gift cards and carriers

Gift Cards Refresh on LCBO.com



With a digital background, my main role at the LCBO involved maintaining, updating and optimizing images for the Gifts section on lcbo.com. To enhance the user experience, I eliminated two redundant gift card pages by condensing into one cohesive landing page. I designed the look and feel of the gift card page to be fresh and inviting, with the intention to update it visually on a regular basis to reflect the occasion or season. To purchase gift cards online, users are directed to a third-party website provided by GiveX to fulfill the order — for both B2C and B2B.






Paige Smith Portfolio Gift Cards landing page

Gift Cards Landing Page





Paige Smith Portfolio GiveX Gift Cards B2C

B2C Home Page





Paige Smith Portfolio GiveX Gift Card B2B

B2B Home Page